The 5-Step PPC Process, applied to brands like yours. Here's what happened.
Two real Amazon brands. Two very different starting points. The same disciplined methodology, run on a fixed cadence, with the numbers in full. No selective metrics, no edited charts, no peak-month cherry-picking.
From 26 units a month to a peak of 3,268, with TACOS holding under 18% throughout.
A new Amazon UK seller in the office supplies category. They came to us with a launch month of 26 units, a half-joking "thousand units a month would be nice" goal, and no advertising history. We deployed the 5-Step PPC Process on day one across Sponsored Products, Sponsored Brands, and Sponsored Display.
What follows is the unedited account. Their thousand-a-month goal was hit in the first full month with us. By month three, units had risen to 1,914. By January 2026, the product line peaked at 3,268 units in a single month, with TACOS at 14.25%, lower than at any point during the ramp.
The four reference months below show the trajectory. April 2025 is the launch month, before the engagement took effect. May and June 2025 are the first two full months of the methodology. January 2026 is the peak month at the time of writing.
| Month | Total units | Total sales | Ad spend | Ad sales | ACoS | TACOS |
|---|---|---|---|---|---|---|
| Apr 2025 | 26 | £607.18 | £56.23 | £233.93 | 24.04% | 9.26% |
| May 2025 | 1,443 | £20,948.71 | £3,853.41 | £12,829.68 | 30.04% | 18.39% |
| Jun 2025 | 1,914 | £32,160.02 | £5,184.47 | £16,115.79 | 32.17% | 16.12% |
| Jan 2026 | 3,268 | £49,783.56 | £7,093.42 | £32,581.62 | 21.77% | 14.25% |
The most important number on this table is not the peak. It is the TACOS column. A brand can hit any growth number it wants by spending more on ads. What is hard, and what most agencies cannot do, is grow the account aggressively while lowering the share of total sales spent on advertising at the same time.
TACOS climbed in May and June (18.39%, 16.12%) as we deliberately accepted a higher ad-spend share to capture rank during the ramp. Then it fell as organic traction built and the campaign structure matured. By January 2026 it sat at 14.25%, lower than at any point during the ramp, on substantially higher absolute spend. That is the methodology compounding: each cycle of the 5-Step Process surfaces and promotes more winning keywords, organic rank lifts behind the paid placements, and the TACOS ratio improves even as growth accelerates.
Total monthly sales grew from £607 to £49,784 across the engagement. The brand owner's "thousand a month would be nice" goal was hit in the first month and surpassed every month after.
The brand is held anonymous in line with the client's request. The figures above are taken directly from the account's reporting and have not been adjusted.
Our partnership with Bamboo Rank has been productive. They have brought the expertise we lacked in advertising management to our Amazon Seller Account and have already shown major progress towards hitting our KPI targets.
Their understanding of the importance of both long and short term goals has ensured we are well prepared for peak seasons.
Weekly reports and monthly meetings make sure we are fully aware of performance and allow adjustments to be made if required to remain aligned with our business plan.
I would highly recommend discussing your business requirements with them.
Over $1,000,000 in ad-driven sales, in year one. On a catalogue that had never been advertised at scale.
The client had been on Amazon for several years but had never run advertising at any meaningful scale. The catalogue performed organically. The opportunity was the entire ad-driven uplift sitting on the table, untouched.
We took the account on, deployed the 5-Step PPC Process, and ran the full funnel across Sponsored Products, Sponsored Brands, and Sponsored Display: awareness, consideration, and retention worked in parallel rather than in isolation. The first year produced over a million dollars in incremental advertising-driven revenue, on a catalogue that had not previously been worked at scale.
The engagement ran for nearly three years. The testimonial below is reproduced in full with the client's permission.
Obbin and the team are great to work with. Not only have they increased the sales that my business makes on Amazon, but they are professional, reliable, innovative, and hardworking too.
I have worked with them for nearly 3 years and am happy with the results that they consistently drive my business. I had barely run ads on Amazon before and in the first year of advertising, they generated my business over 1 million dollars in extra sales from their ads.
Book a 15-minute call to see if we're a fit.
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